

A NEW GAME PLAN FOR JUSTICE
The Coach referee Model for Change (CrMC) revolutionizes how communities respond to crime, replacing harsh punishment with transformative coaching.
Coaches are deeply invested in players’ success. They build strong relationships, guide players through adversity, teach new skills, and hold them accountable to their goals. Referees, instead, enforce rules and remain impartial.
The CrMC helps organizations transform their philosophy, policies, and day-to-day approach from managing rules to offering support, creating an environment where everyone, including staff and justice involved individuals, thrive and succeed.
FOR MORE INSIGHTS, WATCH DR. BRIAN LOVINS’ TEDx TALK. ↓
The CrMC transforms the way we respond to criminal behavior from a compliance-focused approach to a growth-oriented one.
Our model replaces systems built on compliance with organizations built on possibility, empowering staff at all levels to function as coaches who unlock individual’s potential by investing in them, resulting in healthier and safer communities for everyone.
Improve
public safety
Strengthen
staff effectiveness
Create
healthy workforces
Build more
equitable systems
GAME ON.
Step off the sidelines and transform your agency with the CrMC. Swap penalties for playbooks, turn staff into coaches, and guide justice involved individuals to give their all. With CrMC, every interaction is a chance to score—revitalizing your agency and building stronger communities.

